ON A “WEDDING CONCIERGE” ONE-STOP SHOP CONCEPT AS PART OF A SERIES OF FUTURE RETAIL SERVICES

[September 10th, 2012 – Shenzhen] Mission Hills Group was proud to present a bridal fashion show, together with the internationally renowned fashion designer Mr. Dorian Ho, this afternoon to officiate its strategic partnership on a “Wedding Concierge” service to its future customers at the group’s retail development – namely the Centreville in Shenzhen and New Town in Haikou, Hainan.

The event, which took place at Mission Hills Hotel ballroom in Shenzhen, was the first showing of Ho’s latest collection in China. It included an HK$8.8 million wedding gown, inspired by the famous French champagne house Perrier Jouet’s iconic floral pattern and sparkles on the glass bottles, which spotted more than ten thousand crystals and lustrous pearls. In addition to this special bridal gown , the event also showcased latest Dorian Ho Bridal collection – Garden of Love, Dorian Ho Homme collection and BabyDoll By Dorian Ho collection.

The occasion also marked the launch of an official partnership between Mission Hills and Dorian Ho. The internationally acclaimed leisure resort will bring a high-end, one-stop custom wedding concierge service to the new north Shenzhen development which boats a landmark retail collection offering a host of internationally renowned fashion and lifestyle brands. The wedding service marks a new direction for Mission Hills. It will provide customers with professional advice from trained consultants, including those from wedding venues and facilities. Mission Hills is also further developing the retail offering at its resorts to offer suitable wedding-related services including wedding gowns; flower girl dresses; jewelry; floral, gifts and image design; make up; beauty; wedding photography and related services.

The partnership is the first of a number of new upcoming cooperatives that will extend the retail offerings provided by the resort group, famed for its golf and leisure facilities, and will be followed by a branded “Private Exclusive Concierge” – offering its retail customers advisory services and expertise from fashion styling, healthy living, to gift registry as an added convenience in their shopping experience.

According to the Chairman and CEO of the Mission Hills Group, Dr. Ken Chu, the partnership draws on a natural synergy between the two brands, given the luxurious wedding facilities that Mission Hills can offer to couples planning their special day. The group boasts three luxury developments accredited with the national 5A class tourist attractions with facilities including banquet halls, luxury spas, pristine golf course and multiple leisure and wellness facilities providing the perfect venue for a once-in-a- lifetime occasion.

“We believe our facilities and services are perfectly matched to deliver customers with a first-class experience while preparing for their important day,” says Chu. “A happy life starts from a happy wedding and the combination of Dorian’s design collections and our retail and leisure expertise will provide customers with a completely new wedding experience. Being Hong Kong Chinese, I’m delighted to see the success Dorian has had in the international fashion industry and I look forward to working with him.”