Fashion Brand Guide
Levi‘s

Location: Sports & Outlet Zone 15-3219A
Levi‘s is a famous jeans brand founded by Jewish businessman Levi Strauss. In 1853, Levi Strauss founded the Levi Strauss & Co. company that produced canvas cargo trousers. As the "originator" of jeans, Levi‘s symbolizes American wildness, fortitude, rebellion and the spirit of American pioneers.
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